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Performance through process

Great endurance performance isn't accidental. It's the result of consistent, intelligent training executed over months and years.

Our approach centres on structured periodisation, individualised programming, and honest communication. Every athlete responds differently to training. What works for one person fails another. That's why why genuine coaching makes all the difference.

Our approach

Individualised Plans

No two athletes are identical. Your programme reflects your physiology, experience level, available training time, and specific goals.

Continuous Adaptation

Your plan adjusts based on how you're responding, recovering, and progressing. Rigid programmes break athletes. Flexible frameworks build them.

Education Focused

Understanding why you're doing each session makes you a better athlete. We explain the purpose behind the work so you can execute with intention.

Honest Communication

pen dialogue about what's working and what isn't. No ego, no nonsense—just clear feedback that helps you improve.

Our mission

To revolutionize digital marketing with solutions that empower businesses to achieve unparalleled success

Our values

Innovation

Embrace creativity and forward-thinking to inspire customers

Integrity

Operate with honesty, transparency, and ethical standards in all dealings

Empathy

Demonstrate compassionate and genuine desire to support each other

Our story

Team member

I've been racing triathlons for 12 years and coaching for 6. My background spans age group podiums, painful DNFs, breakthrough performances, and everything between. Those experiences—the successes and failures—shape how I coach today.

I started coaching because I saw too many talented athletes undermined by poor programming or lack of guidance. Athletes training themselves into the ground, following plans that ignored their individual needs, or simply lacking the accountability to stay consistent.

What I bring is practical experience combined with formal education in exercise science. I understand what it's like to juggle training with work, family, and life's inevitable chaos. I know what it takes to show up day after day, trust a process, and perform under pressure.

My role is to provide structure, expertise, and honest feedback so you can focus on the work itself.

Team member

My journey in endurance sport started with a single sprint triathlon that nearly broke me. Twelve years later, I've completed everything from Olympic distance to full Ironman—and I've coached dozens of athletes through their own journeys.

The transition from athlete to coach happened naturally. Training partners asked for advice. Friends wanted programmes. What started informally became a formal coaching practice built on one simple principle: athletes deserve better than copy-paste training plans.

I hold a degree in Exercise Science and Triathlon Australia Level 2 coaching accreditation, but honestly, the education that matters most comes from years of trial and error—both my own and my athletes'. I've seen what works, what doesn't, and why the difference often comes down to details most coaches overlook.

I coach because I love seeing athletes achieve things they didn't think possible. That moment when someone crosses a finish line faster than they imagined, or completes a distance that once seemed impossible—that's why I do this.

Join our team

Let's work on great things together and enjoy all the perks of Elevate.
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